Here’s the Autonomy Interwoven response to the CMS vendor meme.  I hope you forgive me for being a little late to the game- it’s been a busy week.
Here are the rules:

A CMS vendor is challenged to honestly answer all items on the “Reality checklist for vendors” suggested by CMS Watch’s Kas Thomas (aka the “we-get-it [...]

8 comments | Category: Web Content Management

Both “above the line” and “below the line” contributions could add millions of dollars to the bottom line of your company. However, all may not apply, and they certainly don’t apply equally. Look at the “big rocks” that affect your organization, and concentrate on those - don’t sweat the small stuff. Focus on the magnitude, [...]

No Comments | Category: Online Marketing | Web Content Management

Although it may seem to some people that Web 2.0 and social networks are new, they’ve actually been around for quite some time.  In fact, we started the Interwoven DeveloperNetwork or DevNet over eight years ago.
Originally we just wanted Interwoven developers, partners and customers to share ideas, post questions and have a place to learn [...]

No Comments | Category: Online Marketing | Targeting & Engagement | Web Content Management

We often throw around the terms “Return on Investment” and “Total Cost of Ownership” as though they’re easy figures to estimate. The truth is that these are difficult and imprecise measurements, unlike the First Down (see Part 1).
So, after you’ve completed the exercise of determining all the ways your investment contributes to revenue and lifetime [...]

No Comments | Category: Digital Asset Management | Online Marketing | Targeting & Engagement | Web Content Management

Yesterday, I compared the way we “measure” software ROI to football First Downs, a precise measurement of an imprecise process. Don’t worry, no more apples to oranges comparisons today. Instead, today’s post focuses on the elements of this ROI.
Often our clients ask us to help them uncover the specific areas of ROI around our suite [...]

1 comment | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement | Web Content Management

Have you ever been asked to show what your website looked like at a specific moment in the past?
A new report from from Forrester cautions that “Web site archiving may not seem pressing, but lurks ominously”.  In the report, Forrester asks:
“How long will it be before a judge orders a company to reproduce what a [...]

No Comments | Category: Composite Application Provisioning | Web Content Management

I really like WordPress.

As a blogging platform, it’s amazing.  Having been in the CMS space at Interwoven for roughly 8 years I really appreciate it any time I see innovation in or around the CMS market.  WordPress is one of the most innovative and impressive applications I’ve used in quite some time- WordPress changed the [...]

2 comments | Category: Marketing Leadership | Web Content Management

Search has been such a hot channel in the past couple of years, and with good reason. Content on the Web exponentially multiples every second, requiring Internet users to leverage search to find relevant content and companies to make sure they’re the first results users see.
So many companies pour money into PPC campaigns even though, [...]

No Comments | Category: Online Marketing | Search Engine Optimization | Web Content Management

We look differently at the cardboard box full of free puppies outside the super market once we become adults.  As children what could be more fun than to get a puppy who is going to be your friend for life? Why not mom…it’s FREE!!
But as adults we have learned the truth.  We know that taking [...]

12 comments | Category: Online Marketing | Web Content Management

I spend most of my time talking with existing and prospective Interwoven customers about their web marketing strategy. Here are three of the more common content challenges I’ve heard when talking with web marketers:
1) Content drives business- but it’s still difficult to manage.
Most companies recognize the value of content but yet they still don’t manage it [...]

No Comments | Category: Multivariable Optimization | Targeting & Engagement | Web Content Management

Everyone (I hope!) knows that CMS and WCM stand for “content management system” and “web content management” respectively.  The CMS and WCM acronyms have been used for many years to describe the content management market, management being the key word.  When companies think about CMS and WCM they are thinking about how to manage content [...]

No Comments | Category: Web Content Management

What if creating Websites was like a competitive sport like baseball or football, where the best players of all time are honored in the National Baseball or Pro Football Hall of Fame? And the playing field is a competitive battleground for the player that has the best stats.
Or what if creating Websites was like rock [...]

No Comments | Category: Online Marketing | Targeting & Engagement | Web Content Management