Global Marketing Blog
Zen and the Art of Marketing in Tough Times: Balancing Leverage and Agility
The winds of 2009 planning have begun to blow. With this year’s financial turbulence and its dramatic flow-on effect to business, the breeze is feeling more like a howling gale. Even companies not on a calendar fiscal year are having to take an unsentimental look at plans set not long ago.
The net for global marketers: [...]
| 1 comment | Category: Global Marketing | Marketing Leadership |  |
Dancing to a New World Beat: America’s Marketers Join the Party
Welcome to my blog on world marketing, a little cool, not so mainstream – kind of like World Music. It’s a new dance together, but not many people know how to dance to this world beat. My blog today is on a big world out there which we ignore at our own peril.
If you want [...]
| 2 comments | Category: Global Marketing | Marketing Leadership | Online Marketing | |
