Search Engine Optimization Blog
Using Press Releases to Improve SEO
Earlier this month, I attended a seminar where they showed an example of how a well-known B2B company is optimizing organic search rankings using press releases. By integrating search keywords throughout the copy of their press releases and posting those releases to their site, they are able to rank #1 for that search keyword. Coming [...]
| No Comments | Category: Online Marketing | Search Engine Optimization |  |
There are Some Things We Can Agree On
I attended SES Chicago this week. The Wednesday keynote was by Josh James, the CEO of Omniture. Now, for reasons that are probably obvious to some, I don’t always see eye to eye with Omniture’s positions or representations. In this case, however, I actually liked a few of the messages that I heard. The first [...]
| 1 comment | Category: Multivariable Optimization | Online Marketing | Search Engine Optimization | |
Leveraging WCM for SEO
Search has been such a hot channel in the past couple of years, and with good reason. Content on the Web exponentially multiples every second, requiring Internet users to leverage search to find relevant content and companies to make sure they’re the first results users see.
So many companies pour money into PPC campaigns even though, [...]
| No Comments | Category: Online Marketing | Search Engine Optimization | Web Content Management | |
