Times are tough, but don’t lose hope! Here are three quick and easy tips for optimizing your site during the recession:
 

1. Keep the font simple and easy to read. The other day, a colleague of mine passed around an interesting article from Scientific American. In a study at the University of Michigan, all students were [...]

No Comments | Category: Online Marketing

Both “above the line” and “below the line” contributions could add millions of dollars to the bottom line of your company. However, all may not apply, and they certainly don’t apply equally. Look at the “big rocks” that affect your organization, and concentrate on those - don’t sweat the small stuff. Focus on the magnitude, [...]

No Comments | Category: Online Marketing | Web Content Management

Although it may seem to some people that Web 2.0 and social networks are new, they’ve actually been around for quite some time.  In fact, we started the Interwoven DeveloperNetwork or DevNet over eight years ago.
Originally we just wanted Interwoven developers, partners and customers to share ideas, post questions and have a place to learn [...]

No Comments | Category: Online Marketing | Targeting & Engagement | Web Content Management

In thinking about the approach that one must take to marketing in this tough economy, I recall an analogy that a professor once told me about students.  He said, freshman don’t know that they don’t know, sophomores know that they don’t know, juniors don’t know that they know, and seniors know what they know. I [...]

No Comments | Category: Multivariable Optimization | Online Marketing

We often throw around the terms “Return on Investment” and “Total Cost of Ownership” as though they’re easy figures to estimate. The truth is that these are difficult and imprecise measurements, unlike the First Down (see Part 1).
So, after you’ve completed the exercise of determining all the ways your investment contributes to revenue and lifetime [...]

No Comments | Category: Digital Asset Management | Online Marketing | Targeting & Engagement | Web Content Management

A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users’ work only with “master” digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]

No Comments | Category: Digital Asset Management | Online Marketing

Yesterday, I compared the way we “measure” software ROI to football First Downs, a precise measurement of an imprecise process. Don’t worry, no more apples to oranges comparisons today. Instead, today’s post focuses on the elements of this ROI.
Often our clients ask us to help them uncover the specific areas of ROI around our suite [...]

1 comment | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement | Web Content Management

With budgets being cut left and right, it is no surprise that email campaigns will be at the forefront of every marketer’s mind during the economic downfall. Email campaigns, especially to the house list, are cheap and effective, having one of the highest returns on investment.
According to a survey done by Marketing Sherpa in partnership [...]

No Comments | Category: Multivariable Optimization | Online Marketing

With another Super Bowl behind us, many of us are feeling football withdrawal. Like many Americans, I love football. However, since I was a kid, there was always something about the game that bothered me: Getting a First Down. They measure the First Down with a very precise tool - the First Down Chains - [...]

3 comments | Category: Online Marketing

Do you know how to price your products or services to generate the highest revenues? Are you overcharging/undercharging? You will never know unless you test.
In a recent study at CalTech, subjects were asked to sample 5 different bottles of Cabernet Sauvignon and rate their taste preferences.  However in reality, they were presented just 3 wines, [...]

1 comment | Category: Multivariable Optimization | Online Marketing

One day, as I was sitting in traffic during Silicon Valley rush hour in an attempt to get home for dinner and trying to distract myself from the fact that I hadn’t moved my car in the last 5 minutes, I look up at a billboard ad for a well-known Vegas hotel with the caption, [...]

No Comments | Category: Online Marketing | Targeting & Engagement

Earlier this month, I attended a seminar where they showed an example of how a well-known B2B company is optimizing organic search rankings using press releases. By integrating search keywords throughout the copy of their press releases and posting those releases to their site, they are able to rank #1 for that search keyword. Coming [...]

No Comments | Category: Online Marketing | Search Engine Optimization