Marketing Leadership Blog
Selling Value and Not Price
In these difficult economic times, it is tempting for businesses to degrade to that lowest form of marketing and sales – competing on price. Now certainly, there are some products that are essentially “commodities” that require low-cost leadership to sell (and there are businesses – such as Wal-Mart – based on the notion of low [...]
| No Comments | Category: Marketing Leadership |  |
Four things Enterprise CMS vendors can learn from WordPress
I really like WordPress.
As a blogging platform, it’s amazing. Having been in the CMS space at Interwoven for roughly 8 years I really appreciate it any time I see innovation in or around the CMS market. WordPress is one of the most innovative and impressive applications I’ve used in quite some time- WordPress changed the [...]
| 2 comments | Category: Marketing Leadership | Web Content Management | |
The Conventional Wisdom is Neither
When I was a kid, my father liked to play mind puzzles with me. One of his favorites was to find contradictory common sayings. In other words, it always fascinated him that for almost every statement of “common wisdom”, there would be another one which would contradict it. My job – as a twelve year [...]
| 1 comment | Category: Marketing Leadership | Multivariable Optimization | Online Marketing | Targeting & Engagement | |
Zen and the Art of Marketing in Tough Times: Balancing Leverage and Agility
The winds of 2009 planning have begun to blow. With this year’s financial turbulence and its dramatic flow-on effect to business, the breeze is feeling more like a howling gale. Even companies not on a calendar fiscal year are having to take an unsentimental look at plans set not long ago.
The net for global marketers: [...]
| 1 comment | Category: Global Marketing | Marketing Leadership | |
Dancing to a New World Beat: America’s Marketers Join the Party
Welcome to my blog on world marketing, a little cool, not so mainstream – kind of like World Music. It’s a new dance together, but not many people know how to dance to this world beat. My blog today is on a big world out there which we ignore at our own peril.
If you want [...]
| 2 comments | Category: Global Marketing | Marketing Leadership | Online Marketing | |
