Digital Asset Management Blog
Back to Basics: Make it DAM Easy for Your Users by Planning Ahead
A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users’ work only with “master” digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]
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Achieving an ROI Touchdown, Part 3
We often throw around the terms “Return on Investment” and “Total Cost of Ownership” as though they’re easy figures to estimate. The truth is that these are difficult and imprecise measurements, unlike the First Down (see Part 1).
So, after you’ve completed the exercise of determining all the ways your investment contributes to revenue and lifetime [...]
| No Comments | Category: Digital Asset Management | Online Marketing | Targeting & Engagement | Web Content Management | |
Back to Basics – make it DAM easy for your users by planning ahead
A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users’ work only with “master” digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]
| No Comments | Category: Digital Asset Management | Online Marketing | |
The DAM Truth: DAM is not a field of dreams
I probably shouldn’t start the first blog entry in our Digital Asset Management (DAM) blog destroying anyone’s illusions about DAM, but I’ve entitled it “The DAM Truth” so … here goes… DAM is not a field of dreams when poorly implemented. If you just build it - they will not come. There is so much [...]
| 3 comments | Category: Digital Asset Management | |
