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	<title>Autonomy Interwoven BlogSite &#187; Seth Rosenblatt</title>
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		<title>Selling Value and Not Price</title>
		<link>http://interwovenblog.com/2009/02/24/selling-value-and-not-price/</link>
		<comments>http://interwovenblog.com/2009/02/24/selling-value-and-not-price/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 21:42:51 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Marketing Leadership]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=583</guid>
		<description><![CDATA[In these difficult economic times, it is tempting for businesses to degrade to that lowest form of marketing and sales &#8211; competing on price.  Now certainly, there are some products that are essentially &#8220;commodities&#8221; that require low-cost leadership to sell (and there are businesses &#8211; such as Wal-Mart &#8211; based on the notion of low [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Achieving an ROI Touchdown, Part 4</title>
		<link>http://interwovenblog.com/2009/02/20/achieving-an-roi-touchdown-part-4/</link>
		<comments>http://interwovenblog.com/2009/02/20/achieving-an-roi-touchdown-part-4/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 22:11:18 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=565</guid>
		<description><![CDATA[Both &#8220;above the line&#8221; and &#8220;below the line&#8221; contributions could add millions of dollars to the bottom line of your company. However, all may not apply, and they certainly don&#8217;t apply equally. Look at the &#8220;big rocks&#8221; that affect your organization, and concentrate on those &#8211; don&#8217;t sweat the small stuff. Focus on the magnitude, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Achieving an ROI Touchdown, Part 3</title>
		<link>http://interwovenblog.com/2009/02/18/achieving-an-roi-touchdown-part-3/</link>
		<comments>http://interwovenblog.com/2009/02/18/achieving-an-roi-touchdown-part-3/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 20:14:19 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Digital Asset Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Targeting & Engagement]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=534</guid>
		<description><![CDATA[We often throw around the terms &#8220;Return on Investment&#8221; and &#8220;Total Cost of Ownership&#8221; as though they&#8217;re easy figures to estimate. The truth is that these are difficult and imprecise measurements, unlike the First Down (see Part 1).
So, after you&#8217;ve completed the exercise of determining all the ways your investment contributes to revenue and lifetime [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Achieving an ROI Touchdown, Part 2</title>
		<link>http://interwovenblog.com/2009/02/12/achieving-an-roi-touchdown-part-2/</link>
		<comments>http://interwovenblog.com/2009/02/12/achieving-an-roi-touchdown-part-2/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 21:33:02 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Targeting & Engagement]]></category>
		<category><![CDATA[Web Content Management]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=529</guid>
		<description><![CDATA[Yesterday, I compared the way we &#8220;measure&#8221; software ROI to football First Downs, a precise measurement of an imprecise process. Don&#8217;t worry, no more apples to oranges comparisons today. Instead, today&#8217;s post focuses on the elements of this ROI.
Often our clients ask us to help them uncover the specific areas of ROI around our suite [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Achieving an ROI Touchdown, Part 1</title>
		<link>http://interwovenblog.com/2009/02/10/achieving-an-roi-touchdown-part-1/</link>
		<comments>http://interwovenblog.com/2009/02/10/achieving-an-roi-touchdown-part-1/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 21:44:29 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=506</guid>
		<description><![CDATA[With another Super Bowl behind us, many of us are feeling football withdrawal. Like many Americans, I love football. However, since I was a kid, there was always something about the game that bothered me: Getting a First Down. They measure the First Down with a very precise tool &#8211; the First Down Chains &#8211; [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Conventional Wisdom is Neither</title>
		<link>http://interwovenblog.com/2008/12/03/the-conventional-wisdom-is-neither/</link>
		<comments>http://interwovenblog.com/2008/12/03/the-conventional-wisdom-is-neither/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 18:52:36 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Marketing Leadership]]></category>
		<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Targeting & Engagement]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=455</guid>
		<description><![CDATA[When I was a kid, my father liked to play mind puzzles with me.  One of his favorites was to find contradictory common sayings.  In other words, it always fascinated him that for almost every statement of &#8220;common wisdom&#8221;, there would be another one which would contradict it.  My job &#8211; as a twelve year [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Seven Deadly Sins of Site Design</title>
		<link>http://interwovenblog.com/2008/10/24/the-seven-deadly-sins-of-site-design/</link>
		<comments>http://interwovenblog.com/2008/10/24/the-seven-deadly-sins-of-site-design/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 19:44:51 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=376</guid>
		<description><![CDATA[A few weeks back I spoke on a panel at the Online Market World conference session entitled &#8220;The Seven Deadly Sins of Site Design.&#8221;  The notion of this session was to highlight common mistakes that companies make when designing their website. Although the conference came up with the title, I thought it would be fun [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Just Watch the HIPPO Swim Faster</title>
		<link>http://interwovenblog.com/2008/09/15/don%e2%80%99t-just-watch-the-hippo-swim-faster/</link>
		<comments>http://interwovenblog.com/2008/09/15/don%e2%80%99t-just-watch-the-hippo-swim-faster/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 18:41:51 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Targeting & Engagement]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=253</guid>
		<description><![CDATA[We&#8217;ve all been in that meeting.  You gather a large group &#8211; maybe 6-12 people &#8211; tasked to decide the layout and content for some parts of your Website.  Maybe you also invited your agency or designer there as well.  It&#8217;s an emotional meeting, as everyone has their opinion on everything from the layout and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Measuring Something Doesn&#8217;t Make it Taller</title>
		<link>http://interwovenblog.com/2008/08/26/measuring-something-doesnt-make-it-taller/</link>
		<comments>http://interwovenblog.com/2008/08/26/measuring-something-doesnt-make-it-taller/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 12:00:30 +0000</pubDate>
		<dc:creator>Seth Rosenblatt</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Content Management]]></category>

		<guid isPermaLink="false">http://interwoven.dreamhosters.com/?p=103</guid>
		<description><![CDATA[There was a great Dilbert cartoon earlier this year about the misplaced focus from bosses on the importance of measurement.  Don&#8217;t get me wrong, good data and insights are crucial for making the correct decisions in your business, including everything from software development to marketing to human resources.  However, we often forget that measuring, in [...]]]></description>
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		<slash:comments>1</slash:comments>
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