Annie Weinberger's Blog
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As Director of Product Marketing for Web content management and composite application provisioning at Autonomy Interwoven, Annie is an expert in custom Web applications, code provisioning, and online marketing, and is a proponent of the power of composite applications to create a more dynamic business environment. Annie’s blog provides best practices and insights for interactive marketers, Web teams, and IT. Annie also contributes to Autonomy Interwoven's Intersections podcast series. Beyond her day job, Annie volunteers with non-profit organizations in San Francisco. She is a graduate of University of California at Santa Cruz and University of East Anglia. |
A Play within a Play… Social Networking Components Shared within our Social Networking Developer Community
February 19, 2009 @ 1:16 pm by Annie Weinberger
Although it may seem to some people that Web 2.0 and social networks are new, they’ve actually been around for quite some time. In fact, we started the Interwoven DeveloperNetwork or DevNet over eight years ago.
Originally we just wanted Interwoven developers, partners and customers to share ideas, post questions and have a place to learn and extend their Interwoven implementations. I never dreamed that someday it would be such a rich site with over 25,000 members. Customers actually choose Interwoven, in part, because of the vast amounts of information DevNet puts at their finger tips and the rapid responses they get from leading-edge developers who have years of experience, tips and tricks, and best practices on Website development.
We recently held a TeamSite SitePublisher Component Contest on DevNet and invited developers to submit components they’ve built on TeamSite. The flexible TeamSite SitePublisher component framework allows developers to easily build new Website building blocks for their interactive marketers to just drop on a page. I was amazed at the innovation within our developer community. The winner, James Hays from DigitHaus, submitted a “User Comments” component that is a set of social networking technologies that allows moderated comments to be dropped on any Web page.
This contest embodies the idea behind DevNet. Any DevNet member can download and use the winning component or any of the other entries, including Shutterfly’s “Marquee Image” component and the Klish Group’s “Dynamic Table” component on their own site.
The TeamSite Component Page will remain on DevNet as a place for our own Interwoven component engineering team to post components in between TeamSite releases, as well as any other developers who wish to share what they’ve built. Contest entries are posted on DevNet for Interwoven developers – http://devnet.interwoven.com/site.fcgi/techlib/index.html.
And by the way, the irony of a winning social networking component posted on our social networking site is not lost on me or the Interwoven component development team.
Happy developing!
| No Comments | Category: Online Marketing | Targeting & Engagement | Web Content Management |  |
Open Source is Free like a Free Puppy is Free
November 19, 2008 @ 2:34 pm by Annie WeinbergerWe look differently at the cardboard box full of free puppies outside the super market once we become adults. As children what could be more fun than to get a puppy who is going to be your friend for life? Why not mom…it’s FREE!!
But as adults we have learned the truth. We know that taking home that puppy is going to cost us in the end. The free price tag hides all the costs we are going to spend on food, training, shots, and a new couch once the puppy discovers you are not coming home at 5:00 every night to walk him.
Open source WCM solutions are very similar. The free price tag is attractive at first, but for online strategies that have multiple initiatives (intranet, extranet, portal, landing pages, micro-sites, etc.), the hidden fees lie in the heavy customization, maintenance and engineering work.
Instead of building out basic functionality, WCM developers can focus on enhancing the Web experience by providing templates and components that allow their interactive marketers to easily contribute rich media, metadata, and targeted content to increase conversions and provide relevant experiences to drive business growth.
The lack of this functionality can lead to lost revenue. For most companies, this outweighs the initial price tag and they turn to a proven, out-of-the-box solution that will support all their online initiatives.
And more likely than not, the kid who so loved the free price tag isn’t going to stay around to make sure the puppy is walked, trained, fed, and doesn’t turn your shoes into a chew toy.
| 12 comments | Category: Online Marketing | Web Content Management | |
Web Compliance – when you got it, you gloat it
October 29, 2008 @ 4:55 pm by Annie WeinbergerFitting that on the week we launch the new version of the Interwoven Composite Application Provisioning (CAP) Solution, I find an email from one of our customers. If you have never met a CAP customer, you’re missing out. They are the most loyal I’ve ever worked with and they love a good story that highlights where another IT department might have tripped up. Read more
| No Comments | Category: Composite Application Provisioning | |
Good for Business, Bad for Cancer
September 29, 2008 @ 2:58 pm by Annie WeinbergerI had the pleasure of working with Brian and Tammy Veach, Executive Director of Marketing, from Loma Linda University Medical Center on a presentation they did at our April GearUp user conference. If you haven’t heard of Loma Linda, they are an 800 bed facility that serves 33,000 inpatients and half a million out-patients; they are an international leader in infant heart transplantation, and quite simply curing cancer. Read more
| No Comments | Category: Online Marketing | |
Our Customers are Famous…and they help people
September 16, 2008 @ 2:16 pm by Annie WeinbergerBrian Harris, one of our customers at Loma Linda University Medical Center (LLUMC), just sent me this video clip of a very moving story that appeared on NBC Today and NBC Nightly News.
The story is about NBC news correspondent George Lewis, who was a recent patient at LLUMC’s proton treatment center and he has produced a story about his prostate cancer journey and his proton treatment at LLUMC. Read more
| No Comments | Category: Online Marketing | Targeting & Engagement | |
Dishwashers & CAP
August 26, 2008 @ 5:00 am by Annie WeinbergerA customer recently told me that explaining to his boss why they desperately needed the Interwoven Composite Application Provisioning (CAP) solution reminded him of how hard it would have been to sell a dishwasher to a housewife in the 1940’s. After my initial laugh, I realized he was spot on. I could just imagine trying to explain to a woman who has been washing dishes by hand just has her mother and grandmother had done, why it’s better to have a machine that not only washes, but sanitizes and dries. Who knows, maybe even her husband could now get in on the act! Read more
| 2 comments | Category: Composite Application Provisioning | Web Content Management | |
