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	<title>Autonomy Interwoven BlogSite &#187; Audrey Rasizer</title>
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	<link>http://interwovenblog.com</link>
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		<title>Orange you glad you&#8217;re testing?</title>
		<link>http://interwovenblog.com/2009/04/22/orange-you-glad-youre-testing/</link>
		<comments>http://interwovenblog.com/2009/04/22/orange-you-glad-youre-testing/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 16:45:47 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=619</guid>
		<description><![CDATA[Shortly after the release of the new design, a mob of irritated, angry oj drinkers swarmed the internet to fight the rebranding. This eventually led Tropicana to revert the cartons back to their old look. I hate to say it but the Tropicana re-branding decision was probably a result of the classic HiPPO phenomenon (the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession-proof your website! 3 Quick and Easy Tips</title>
		<link>http://interwovenblog.com/2009/03/18/recession-proof-your-website-3-quick-and-easy-tips/</link>
		<comments>http://interwovenblog.com/2009/03/18/recession-proof-your-website-3-quick-and-easy-tips/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 07:05:45 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=586</guid>
		<description><![CDATA[Times are tough, but don&#8217;t lose hope! Here are three quick and easy tips for optimizing your site during the recession:
 

1. Keep the font simple and easy to read. The other day, a colleague of mine passed around an interesting article from Scientific American. In a study at the University of Michigan, all students were [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Yes We Can… Optimize Email Campaigns</title>
		<link>http://interwovenblog.com/2009/02/12/optimize_email_campaigns/</link>
		<comments>http://interwovenblog.com/2009/02/12/optimize_email_campaigns/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 21:16:42 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[email campaigns]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=525</guid>
		<description><![CDATA[With budgets being cut left and right, it is no surprise that email campaigns will be at the forefront of every marketer&#8217;s mind during the economic downfall. Email campaigns, especially to the house list, are cheap and effective, having one of the highest returns on investment.
According to a survey done by Marketing Sherpa in partnership [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the Price Right? The Importance of Price Point Testing</title>
		<link>http://interwovenblog.com/2009/01/07/is-the-price-right-the-importance-of-price-point-testing-2/</link>
		<comments>http://interwovenblog.com/2009/01/07/is-the-price-right-the-importance-of-price-point-testing-2/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 20:36:38 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=500</guid>
		<description><![CDATA[Do you know how to price your products or services to generate the highest revenues? Are you overcharging/undercharging? You will never know unless you test.
In a recent study at CalTech, subjects were asked to sample 5 different bottles of Cabernet Sauvignon and rate their taste preferences.  However in reality, they were presented just 3 wines, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Top 5 Trends for Optimization in 2009</title>
		<link>http://interwovenblog.com/2008/12/04/top-5-trends-for-optimization-in-2009/</link>
		<comments>http://interwovenblog.com/2008/12/04/top-5-trends-for-optimization-in-2009/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 18:32:18 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Mobility]]></category>
		<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Targeting & Engagement]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=460</guid>
		<description><![CDATA[2008 may not have been the year for improving the value of your home.  But it was the year for improving your website, as website optimization became an integral part of online marketing for many leading online destinations.  The website optimization momentum will continue with full force in 2009.
Here are the top trends for optimizing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What’s the time, Mr. Wolf?</title>
		<link>http://interwovenblog.com/2008/11/05/what%e2%80%99s-the-time-mr-wolf/</link>
		<comments>http://interwovenblog.com/2008/11/05/what%e2%80%99s-the-time-mr-wolf/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 22:08:07 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Targeting & Engagement]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=382</guid>
		<description><![CDATA[Ever wonder how to run a simple multivariate experiment on your way to work?
Well, here&#8217;s how:
Step 1:  Identify your Control.
The control will be you asking, ‘What&#8217;s the time?&#8217; (with a neutral facial expression) to strangers on the way to work.
Step 2:  Identify your Key Performance Indicator and Goal. 
Key Performance Indicator will be the percentage [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>I’d Like Some Ice Cream with a Little Optimization on Top Please</title>
		<link>http://interwovenblog.com/2008/09/30/i%e2%80%99d-like-some-ice-cream-with-a-little-optimization-on-top-please/</link>
		<comments>http://interwovenblog.com/2008/09/30/i%e2%80%99d-like-some-ice-cream-with-a-little-optimization-on-top-please/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 20:15:56 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://interwovenblog.com/?p=319</guid>
		<description><![CDATA[Ice cream is one of my favorite foods. I eat a lot of it. I don&#8217;t buy the tanks of Edy&#8217;s from the grocery, but rather, I like going to the ice cream shop and getting a cone.  Maybe it brings back childhood memories and I get all warm and fuzzy inside. I&#8217;m not sure. [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>The Dating Game And  Prehistoric A/B Testing</title>
		<link>http://interwovenblog.com/2008/08/26/the-dating-game-and-prehistoric-ab-testing/</link>
		<comments>http://interwovenblog.com/2008/08/26/the-dating-game-and-prehistoric-ab-testing/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 12:00:52 +0000</pubDate>
		<dc:creator>Audrey Rasizer</dc:creator>
				<category><![CDATA[Multivariable Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Content Management]]></category>

		<guid isPermaLink="false">http://www.interwoven.dreamhosters.com/?p=7</guid>
		<description><![CDATA[She&#8217;s beautiful. He&#8217;s standing close to her at the bar. They make eye contact. He smiles. Conversation starts about the weather. After 10 minutes of light chatting, he asks for her number. She says ‘no&#8217;, turns, and flees. He&#8217;s unsuccessful.
I witness the whole interaction. My friend turns towards us. A look of confusion on his [...]]]></description>
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		<slash:comments>5</slash:comments>
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