Audrey Rasizer's Blog

Orange you glad you’re testing?

April 22, 2009 @ 9:45 am by Audrey Rasizer

Shortly after the release of the new design, a mob of irritated, angry oj drinkers swarmed the internet to fight the rebranding. This eventually led Tropicana to revert the cartons back to their old look. I hate to say it but the Tropicana re-branding decision was probably a result of the classic HiPPO phenomenon (the Highest Paid Person’s Opinion… See Seth Rosenblatt’s Blog on “Don’t Just Watch the Hippo Swim Faster“). If the new logo had tested before the release, then the deep emotional bonds people held with their orange juice cartons would have become apparent, and disaster never would have occurred.

tropicana

 

Share and Enjoy:
  • Digg
  • Google
  • del.icio.us
  • Facebook
  • TwitThis
  • Share/Bookmark
No comments

Leave your comment:


Terms of use