In these difficult economic times, it is tempting for businesses to degrade to that lowest form of marketing and sales – competing on price.  Now certainly, there are some products that are essentially “commodities” that require low-cost leadership to sell (and there are businesses – such as Wal-Mart – based on the notion of low [...]

No Comments | Category: Marketing Leadership

A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users’ work only with “master” digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]

No Comments | Category: Digital Asset Management

Both “above the line” and “below the line” contributions could add millions of dollars to the bottom line of your company. However, all may not apply, and they certainly don’t apply equally. Look at the “big rocks” that affect your organization, and concentrate on those – don’t sweat the small stuff. Focus on the magnitude, [...]

No Comments | Category: Online Marketing | Web Content Management

Although it may seem to some people that Web 2.0 and social networks are new, they’ve actually been around for quite some time.  In fact, we started the Interwoven DeveloperNetwork or DevNet over eight years ago.
Originally we just wanted Interwoven developers, partners and customers to share ideas, post questions and have a place to learn [...]

No Comments | Category: Online Marketing | Targeting & Engagement | Web Content Management

In thinking about the approach that one must take to marketing in this tough economy, I recall an analogy that a professor once told me about students.  He said, freshman don’t know that they don’t know, sophomores know that they don’t know, juniors don’t know that they know, and seniors know what they know. I [...]

No Comments | Category: Multivariable Optimization | Online Marketing

We often throw around the terms “Return on Investment” and “Total Cost of Ownership” as though they’re easy figures to estimate. The truth is that these are difficult and imprecise measurements, unlike the First Down (see Part 1).
So, after you’ve completed the exercise of determining all the ways your investment contributes to revenue and lifetime [...]

No Comments | Category: Digital Asset Management | Online Marketing | Targeting & Engagement | Web Content Management

A superior DAM solution allows for the ability for non-technical personnel to manage and deploy the full spectrum of digital media content through any channel, from the Web to print to point-of-purchase. Business users’ work only with “master” digital assets, without having to worry about specifications such as format, resolution, and size; automated transformation ensures [...]

No Comments | Category: Digital Asset Management | Online Marketing

Yesterday, I compared the way we “measure” software ROI to football First Downs, a precise measurement of an imprecise process. Don’t worry, no more apples to oranges comparisons today. Instead, today’s post focuses on the elements of this ROI.
Often our clients ask us to help them uncover the specific areas of ROI around our suite [...]

1 comment | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement | Web Content Management

With budgets being cut left and right, it is no surprise that email campaigns will be at the forefront of every marketer’s mind during the economic downfall. Email campaigns, especially to the house list, are cheap and effective, having one of the highest returns on investment.
According to a survey done by Marketing Sherpa in partnership [...]

No Comments | Category: Multivariable Optimization | Online Marketing

Have you ever been asked to show what your website looked like at a specific moment in the past?
A new report from from Forrester cautions that “Web site archiving may not seem pressing, but lurks ominously”.  In the report, Forrester asks:
“How long will it be before a judge orders a company to reproduce what a [...]

No Comments | Category: Composite Application Provisioning | Web Content Management

With another Super Bowl behind us, many of us are feeling football withdrawal. Like many Americans, I love football. However, since I was a kid, there was always something about the game that bothered me: Getting a First Down. They measure the First Down with a very precise tool – the First Down Chains – [...]

3 comments | Category: Online Marketing