1:36 pm
Is the Price Right? The Importance of Price Point Testing
Do you know how to price your products or services to generate the highest revenues? Are you overcharging/undercharging? You will never know unless you test.
In a recent study at CalTech, subjects were asked to sample 5 different bottles of Cabernet Sauvignon and rate their taste preferences. However in reality, they were presented just 3 wines, [...]
| 1 comment | Category: Multivariable Optimization | Online Marketing |  |
Let’s Really Get Personal
One day, as I was sitting in traffic during Silicon Valley rush hour in an attempt to get home for dinner and trying to distract myself from the fact that I hadn’t moved my car in the last 5 minutes, I look up at a billboard ad for a well-known Vegas hotel with the caption, [...]
| No Comments | Category: Online Marketing | Targeting & Engagement | |
