I really like WordPress.

As a blogging platform, it’s amazing.  Having been in the CMS space at Interwoven for roughly 8 years I really appreciate it any time I see innovation in or around the CMS market.  WordPress is one of the most innovative and impressive applications I’ve used in quite some time- WordPress changed the [...]

2 comments | Category: Marketing Leadership | Web Content Management

Earlier this month, I attended a seminar where they showed an example of how a well-known B2B company is optimizing organic search rankings using press releases. By integrating search keywords throughout the copy of their press releases and posting those releases to their site, they are able to rank #1 for that search keyword. Coming [...]

No Comments | Category: Online Marketing | Search Engine Optimization

I attended SES Chicago this week. The Wednesday keynote was by Josh James, the CEO of Omniture. Now, for reasons that are probably obvious to some, I don’t always see eye to eye with Omniture’s positions or representations. In this case, however, I actually liked a few of the messages that I heard. The first [...]

1 comment | Category: Multivariable Optimization | Online Marketing | Search Engine Optimization

Search has been such a hot channel in the past couple of years, and with good reason. Content on the Web exponentially multiples every second, requiring Internet users to leverage search to find relevant content and companies to make sure they’re the first results users see.
So many companies pour money into PPC campaigns even though, [...]

No Comments | Category: Online Marketing | Search Engine Optimization | Web Content Management

2008 may not have been the year for improving the value of your home.  But it was the year for improving your website, as website optimization became an integral part of online marketing for many leading online destinations.  The website optimization momentum will continue with full force in 2009.
Here are the top trends for optimizing [...]

2 comments | Category: Mobility | Multivariable Optimization | Online Marketing | Targeting & Engagement

When I was a kid, my father liked to play mind puzzles with me.  One of his favorites was to find contradictory common sayings.  In other words, it always fascinated him that for almost every statement of “common wisdom”, there would be another one which would contradict it.  My job – as a twelve year [...]

1 comment | Category: Marketing Leadership | Multivariable Optimization | Online Marketing | Targeting & Engagement