2:34 pm
Open Source is Free like a Free Puppy is Free
We look differently at the cardboard box full of free puppies outside the super market once we become adults. As children what could be more fun than to get a puppy who is going to be your friend for life? Why not mom…it’s FREE!!
But as adults we have learned the truth. We know that taking [...]
| 12 comments | Category: Online Marketing | Web Content Management |  |
Three web content problems faced by marketers
I spend most of my time talking with existing and prospective Interwoven customers about their web marketing strategy. Here are three of the more common content challenges I’ve heard when talking with web marketers:
1) Content drives business- but it’s still difficult to manage.
Most companies recognize the value of content but yet they still don’t manage it [...]
| No Comments | Category: Multivariable Optimization | Targeting & Engagement | Web Content Management | |
Redefining the “M” in CMS and WCM
Everyone (I hope!) knows that CMS and WCM stand for “content management system” and “web content management” respectively. The CMS and WCM acronyms have been used for many years to describe the content management market, management being the key word. When companies think about CMS and WCM they are thinking about how to manage content [...]
| No Comments | Category: Web Content Management | |
What’s the time, Mr. Wolf?
Ever wonder how to run a simple multivariate experiment on your way to work?
Well, here’s how:
Step 1: Identify your Control.
The control will be you asking, ‘What’s the time?’ (with a neutral facial expression) to strangers on the way to work.
Step 2: Identify your Key Performance Indicator and Goal.
Key Performance Indicator will be the percentage [...]
| 4 comments | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement | |
Let Your Creative People be Creative
Is it possible that the rise of metrics driven marketing will drive creative people out of marketing? I think it is quite the opposite. I believe that analytical, metrics driven marketing will free creative marketers to use their creative powers. At this point, you are probably thinking about your web analytics tools and wondering how [...]
| No Comments | Category: Multivariable Optimization | Online Marketing | |
