4:55 pm

Web Compliance – when you got it, you gloat it

Fitting that on the week we launch the new version of the Interwoven Composite Application Provisioning (CAP) Solution, I find an email from one of our customers.  If you have never met a CAP customer, you’re missing out.  They are the most loyal I’ve ever worked with and they love a good story that highlights [...]

No Comments | Category: Composite Application Provisioning

Zen and the Art of Marketing in Tough Times: Balancing Leverage and Agility

The winds of 2009 planning have begun to blow.  With this year’s financial turbulence and its dramatic flow-on effect to business, the breeze is feeling more like a howling gale.  Even companies not on a calendar fiscal year are having to take an unsentimental look at plans set not long ago.
The net for global marketers: [...]

1 comment | Category: Global Marketing | Marketing Leadership

Customer Service on Vacation….what mobile devices have enabled

My vacation this year took me to an idyllic island in the Mediterranean sea, with no WIFI/internet cafe in site; yet I could still get email and internet feeds using the cellular networks (fortunately Interwoven pays for that ).  This un-unique scenario really drove home the fact that we can work productively from almost [...]

No Comments | Category: Document Management | Mobility

The Seven Deadly Sins of Site Design

A few weeks back I spoke on a panel at the Online Market World conference session entitled “The Seven Deadly Sins of Site Design.”  The notion of this session was to highlight common mistakes that companies make when designing their website. Although the conference came up with the title, I thought it would be fun [...]

No Comments | Category: Multivariable Optimization | Online Marketing