Ice cream is one of my favorite foods. I eat a lot of it. I don’t buy the tanks of Edy’s from the grocery, but rather, I like going to the ice cream shop and getting a cone.  Maybe it brings back childhood memories and I get all warm and fuzzy inside. I’m not sure. [...]

4 comments | Category: Multivariable Optimization | Online Marketing

What if creating Websites was like a competitive sport like baseball or football, where the best players of all time are honored in the National Baseball or Pro Football Hall of Fame? And the playing field is a competitive battleground for the player that has the best stats.
Or what if creating Websites was like rock [...]

No Comments | Category: Online Marketing | Targeting & Engagement | Web Content Management

I had the pleasure of working with Brian and Tammy Veach, Executive Director of Marketing, from Loma Linda University Medical Center on a presentation they did at our April GearUp user conference.  If you haven’t heard of Loma Linda, they are an 800 bed facility that serves 33,000 inpatients and half a million out-patients; they [...]

No Comments | Category: Online Marketing

The Answer:  Playlists
Let’s start with iTunes.  Over the years you’ve probably built up a huge library full of thousands (or for some people tens of thousands) of songs.   You probably have a wide variety of songs- some Rock, Rap, and maybe a few of those embarrassing Pop songs you won’t admit having to your friends [...]

No Comments | Category: Targeting & Engagement | Web Content Management

For the sake of discussion, I would like to posit that traditional site redesign is a thing of the past. The web has evolved into a place that facilitates a two-way dialog with customers including social networking, user generated content, and rich internet applications. The speed that websites, customer opinions and segments are evolving does [...]

No Comments | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement

Brian Harris, one of our customers at Loma Linda University Medical Center (LLUMC), just sent me this video clip of a very moving story that appeared on NBC Today and NBC Nightly News.
The story is about NBC news correspondent George Lewis, who was a recent patient at LLUMC’s proton treatment center and he has produced [...]

No Comments | Category: Online Marketing | Targeting & Engagement

We’ve all been in that meeting.  You gather a large group – maybe 6-12 people – tasked to decide the layout and content for some parts of your Website.  Maybe you also invited your agency or designer there as well.  It’s an emotional meeting, as everyone has their opinion on everything from the layout and [...]

No Comments | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement

I came across an interesting blog post How Alive is Your Website? from DigiKnow. The post talks about suggestions for keeping your website current.  One recommendation for keeping your website alive is to “Keep your content fresh and accurate”

No Comments | Category: Web Content Management