Comments on: Dancing to a New World Beat: America’s Marketers Join the Party http://interwovenblog.com/2008/08/26/dancing-to-a-new-world-beat-%e2%80%93-america%e2%80%99s-marketers-join-the-party/ Wed, 01 Apr 2009 03:39:59 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Stephanie http://interwovenblog.com/2008/08/26/dancing-to-a-new-world-beat-%e2%80%93-america%e2%80%99s-marketers-join-the-party/comment-page-1/#comment-58 Stephanie Tue, 04 Nov 2008 00:12:42 +0000 http://www.interwoven.dreamhosters.com/?p=9#comment-58 I work for a company that is represented worldwide and yet marketing efforts are US based. I work for a company that is represented worldwide and yet marketing efforts are US based.

]]> By: Will http://interwovenblog.com/2008/08/26/dancing-to-a-new-world-beat-%e2%80%93-america%e2%80%99s-marketers-join-the-party/comment-page-1/#comment-42 Will Mon, 08 Sep 2008 11:33:44 +0000 http://www.interwoven.dreamhosters.com/?p=9#comment-42 "All my life....watchin' America..." Heidi, that should be the theme song for your blog! The premise of your first post is that you are speaking to Americans. I don't think it should be. Your message is relevant to anyone marketing anything. "American marketers can lead the charge into global marketing for US companies." ??? STOP...back up. Here's an idea: Quit thinking of yourself as an American. Interwoven is a global company. As marketeers, we need to decided who needs us and then present ourselves in *their* context, faithfully and with purpose. There is nothing mysterious about ROTW...except that we don't think we're ROTW, we think someone else is. “All my life….watchin’ America…”

Heidi, that should be the theme song for your blog!

The premise of your first post is that you are speaking to Americans. I don’t think it should be. Your message is relevant to anyone marketing anything.

“American marketers can lead the charge into global marketing for US companies.”

??? STOP…back up. Here’s an idea: Quit thinking of yourself as an American. Interwoven is a global company.

As marketeers, we need to decided who needs us and then present ourselves in *their* context, faithfully and with purpose. There is nothing mysterious about ROTW…except that we don’t think we’re ROTW, we think someone else is.

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