She’s beautiful. He’s standing close to her at the bar. They make eye contact. He smiles. Conversation starts about the weather. After 10 minutes of light chatting, he asks for her number. She says ‘no’, turns, and flees. He’s unsuccessful.

5 comments | Category: Multivariable Optimization | Online Marketing | Web Content Management

This year at the Interwoven GearUp conference in San Francisco, there was a unique opportunity to gain some insight into human nature. I am not talking about some wild after-hours party or crazy behavior; I am thinking in particular about a game that we played.
The game was simple, we showed the entire audience of 700 [...]

No Comments | Category: Multivariable Optimization | Online Marketing | Targeting & Engagement | Web Content Management

I’ve been fortunate over the many years of doing both product marketing and product management to attend a broad range of different industry shows and conferences.   All the way back to the early days of doing hardware and going to the big big shows like Comdex that were the everything all bundled into one big [...]

No Comments | Category: Document Management | Legal IT

As part of my job, I do lots of customer demos.  In my 7+ years at Interwoven, I’ve done well over 500 demos of TeamSite and other Interwoven products.  After all these years I still love seeing the reaction I get when I show customers what they can do with TeamSite.   I always get [...]

No Comments | Category: Web Content Management

There was a great Dilbert cartoon earlier this year about the misplaced focus from bosses on the importance of measurement.  Don’t get me wrong, good data and insights are crucial for making the correct decisions in your business, including everything from software development to marketing to human resources.  However, we often forget that measuring, in [...]

1 comment | Category: Multivariable Optimization | Online Marketing | Web Content Management

I probably shouldn’t start the first blog entry in our Digital Asset Management (DAM) blog destroying anyone’s illusions about DAM, but I’ve entitled it “The DAM Truth” so … here goes… DAM is not a field of dreams when poorly implemented. If you just build it – they will not come. There is so much [...]

3 comments | Category: Digital Asset Management

Welcome to my blog on world marketing, a little cool, not so mainstream – kind of like World Music. It’s a new dance together, but not many people know how to dance to this world beat. My blog today is on a big world out there which we ignore at our own peril.
If you want [...]

2 comments | Category: Global Marketing | Marketing Leadership | Online Marketing

A customer recently told me that explaining to his boss why they desperately needed the Interwoven Composite Application Provisioning (CAP) solution reminded him of how hard it would have been to sell a dishwasher to a housewife in the 1940’s.  After my initial laugh, I realized he was spot on.  I could just imagine trying to [...]

2 comments | Category: Composite Application Provisioning | Web Content Management

So what do we actually mean by mobility.  Lets put some scope around this by placing it into a professional concept (google it and see). 
In this case we generally refer to solutions that provide universal access to information and applications that enable a professional to be ‘productive’ whenever and were ever they are.  Now this [...]

No Comments | Category: Document Management | Mobility

Let’s face it; we’ve had better years than 2008. The sluggish U.S. economy, rising gas prices, and the housing crisis have many businesses worried about maintaining profits. Some businesses have already felt the pressure with stagnant growth and slashed marketing budgets. Others will be affected dramatically, but businesses that have built strong Web presence with [...]

No Comments | Category: Online Marketing | Web Content Management